THE VALUE GAP · THE SERIESField Notes
Everyone is buying the AI era. Few can prove what it returns. Field notes on closing that gap — one idea at a time, no hype.
The 70% problem
Seventy per cent of AI’s value is people, process and organisational change — the part almost nobody budgets for. Bolt AI onto old workflows and you get a faster version of a process you should have retired.
Your AI has a meter now
The all-you-can-eat licence is being retired. ServiceNow, GitHub and Salesforce have all moved to consumption pricing — and roughly 72% of the cost of enterprise AI sits outside the invoice. You cannot claim value you have not netted against the meter.