Seventy per cent of AI’s value is people, process and organisational change — the part almost nobody budgets for. Bolt AI onto old workflows and you get a faster version of a process you should have retired.

The all-you-can-eat licence is being retired. ServiceNow, GitHub and Salesforce have all moved to consumption pricing — and roughly 72% of the cost of enterprise AI sits outside the invoice. You cannot claim value you have not netted against the meter.

Enterprise AI is now table stakes. The organisations that pull ahead won’t be the ones with the most of it — they’ll be the ones who can stand in front of a board and say, with a number, what it returned.